Senior Press Officer

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Which? runs thousands of tests, surveys and mystery shops every year. That’s a lot of powerful information we have at our fingertips. We need you as our Senior Press Officer to pull out the best stories and create media plans to share our knowledge.

As the saying goes, with great power comes great responsibility, and our members expect a lot from us. In turn, we expect even more from our team.

More about us

We are an extremely fast-paced and busy team. We promote Which? as a brand, our commercial services and free advice for consumers. We need to know what stories are important, who our audience is and which of our media contacts we need to speak to.

We’re proud of what we do and get a real buzz when we see our work on the front pages or leading the news agenda. If you’re really proactive, have a nose for a great story and can keep calm in a crisis, this is the role for you.

What you’ll be doing

You’ll report to the Corporate PR Manager as part of a multi-disciplined Corporate Comms team. You’ll promote and protect the Which? brand by working across a number of engaging issue areas, from product testing to consumer rights advice.

You’ll need to build strong relationships across different teams to dig up compelling stories that promote our brand, values and research findings. You’ll deliver powerful, targeted and varied media coverage for the likes of the Sunday Times, This Morning or Buzzfeed. Everything you do will feed into and support our corporate reputation and business strategies.

On an average day, you will:

• Write engaging stories, press releases and statements


• Devise creative media handling plans


• Support the Corporate PR Manager in responding to any reputational isues


• Develop and maintain relationships with the media


• Brief and deploy spokespeople


• Monitor and evaluate media coverage


• Take part in our out-of-hours duty rota

What we’re looking for

We’re looking for a brand PR superstar. This is a demanding role, so you’ll need three years’ experience either in an agency or in-house press office for a major household brand or company. It’s essential that you are proactive, committed and enthusiastic with a genuine passion for the role.

You’ll need to enjoy juggling multiple high-profile stories. Most importantly, you need to be able to plan strategically and tailor your communications, across all mediums, to ensure our stories reach the right audience.

What we’ll give you in return

Let’s not be modest, our rewards package is one of the best out there. You’ll get 28 days’ annual leave, an interest-free season ticket loan, life assurance, and a pension scheme that increases to 11% after you’ve been here for a year.

You’ll also get the chance to develop your career. 33% of our roles are appointed internally and everyone has the chance to join development sessions and programmes. And you can work every day knowing that you’re playing your part in making consumers as powerful as the organisations they deal with.

The legal stuff

We don’t mean to sound bureaucratic, but there are certain boxes we have to tick. Eligibility to live and work in the UK is one of them. We need you to confirm in your application that you are able to accept a role without the need for sponsorship. We really don’t want to waste your time, so please only apply if you are an EU citizen or hold a valid Visa. We will ask to see your passport (or equivalent) at interview stage.