Senior Web Analyst - Google Analytics - London or home working

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We’re recruiting on behalf of what’s probably the biggest name Globally within workspace solutions. It’s a FTSE top 250 firm who are looking to appoint a Senior Web Analyst to join their team, but in this role you’re able to both work from home, or from their site in Paddington – the choice is yours.

You will be joining a Global Insights unit, reporting in to their Global Digital Director and responsible for all digital insights and reporting data related to their digital estate and online campaigns.

The business uses Google Analytics (GA), so it’s imperative you have a great background in utilising this tool for best effect within a commercial environment. The business has a preference for engaging someone with a formal GA certification, who’s used to providing analytical insight and reporting around online campaigns including SEO, email marketing, paid search/social.

On top of this, you will be responsible for tag management, through Google Tag Manager and also have some experience with data extraction, perhaps with Java orPython for example.

A project you will be inheriting will be around linking offline data, such as customer queries, to online data and this will mean you will require some DBA skills to be able to complete this project. The business works on a Redshift database, so you will be doing a bit of ETL work in order to pull the various data sources together into one source of truth and provide the appropriate analysis insight.

ABOUT THE BUSINESS

The company has a footprint across all regions around the world, and your role will plug into all of them. Being a workspace solutions organisation they’re definitely plugged in for providing flexible working themselves. Hence in this position you can be either office based or home working.

This is a B2B giant with a 100+ strong marketing capability in the UK. The mainstay of marketing is strategized and executed from the UK office with a local deployment team putting things into action across each territory. They provide solutions for big corporates which include some of the biggest brands in digital, pharmaceutical and technology markets, right through to flexible office solutions for start-ups and entrepreneurs. So the business is certainly diverse and will provide a lot of opportunity for the right person coming in to make their mark.

Role: Senior Web Analyst – Google Analytics
Location: London, Paddington or Home Working
Salary: £ 40,000 to £55,000
Benefits: 10% bonus (on target), pension, healthcare, life assurance and lots more

KEY EXPERIENCE REQUIRED

• Google Analytics expert – you’ve got some form of Google Certification to back this up


• You know how to provide rapid insight around digital campaigns and can produce reports/insights and explain these back into business stakeholders


• You’ve got an Consultancy background – by this we mean you’ve worked either for a management consultancy as a web analytics specialist, or you’ve worked in another form of consultancy providing web analytics solutions for clients


• Solid career track to date – the client is not interested in candidates from an established contractor background (2+ years with various clients) looking to make the move into a permanent position


• You’re familiar with Google Tag Manager


• Some DBA experience – this doesn’t have to be an expert level, this is more that you’ve done it before and so when faced with the project mentioned above, you’d know what to do in order to get things done


• If you’re had experience with Python or Java, that would be great


• An entrepreneurial mindset – when faced with an obstacle, you’re willing to turn to in order to get things done. For example, if it’s a new tool you’re not familiar with, you’re the kind of person who would self-teach so you’re able to get the project done.

For further information please contact:
Colin Doree
Managing Consultant – Blue Pelican Marketing

You can view all our vacancies on our web site , or call and ask for the marketing division.